Want a more effective team
BUT everything has to flow through you first to get done correctly?
Create a Playbook that centralizes everything in your business and supports your team so you don't have to. Make the leap from Project Manager to CEO today.
What’s the biggest challenge facing most business owners today?
I’m here to say… 

It’s not leads.

It’s not even sales.

It’s systems. 🤯
Over the last 5 years I’ve helped hundreds of business owners use systems to make their businesses more predictable, their teams more efficient and their bottom line more attractive.
I’ve worked with agencies, service providers, coaches, speakers, and many other industries.

There’s one major thing they all had in common…

They were all the sole providers of client work for their business. 

I understand…

We start a business to become free, help our target market and we end up running a business instead-- if we’re lucky.

Right now you might be thinking... 

ok, I have systems’ 
OR
'we have someone in charge of creating systems.'

You have a systems problem if...

  • Your team members ask you multiple repeat questions per day…
  • There’s no consistency among your projects…
  • You have no idea how profitable you are or why
  • Everything feels custom…
  • Everyone has custom training...
  • There's a ton of turnover...
  • The business owner is actually managing the projects
  • Everything feels like it's on fire.
THE TRUTH
Truth is, most businesses go belly-up after only year one because folks don’t take time to figure out their systems. 

The main difference between people who figure this out and those that don’t is the longevity of their business.

YES. 

Systems keep you in business.

Keep reading…

Creating systems is just one piece of the puzzle.
Placing them in the most effective place and creating them in the most effective way is the big picture view.

Your problem isn’t likely that your service is too custom or too difficult to fulfill on.

I’m not knocking your 10-20 years of experience and expertise in your field…

I’m just saying there’s an easier way to run your business.

What you need to know is that you ABSOLUTELY CAN...
Become the CEO of your own business
Not just in title, but in practice. 
Charge more for your services
With confidence that things behind the scenes are buttoned up.
Lead an effective team
Self-sufficiency and quality will become second nature.
Have all the data
Let your systems manage your business and look at the right data.

Go ahead and let out a nice long exhale...💆🏻‍♂️

I've got you covered.

But who am I and why should you even believe me?

I’m Alyson Caffrey, Founder and CEO (yes, CEO) of Operations Agency. 

I’ve been the fractional COO and strategist behind large agencies and thriving brands for the last 5 years. I’ve spent time systemizing, growing and managing teams, collecting data, and creating profitable, stress-free businesses.

During that time I’ve heavily leaned on my Playbook as the core tool for running these businesses, including my own.

My Operations Simplified™ methodology is single handedly responsible for saving my clients and my very own organization tens of thousands of dollars in profit. Not revenue. Profit. 

So, now that you know me, let me ask you a few questions...

  • How long does it take you to train a new team member?
  • How much turnover have you had in the last 6 months?
  • What is your gross profit margin for each of your services?
  • ​What’s your billable hour?

If you answered "I don't know" to any of these questions...keep reading.

Running a business is hard and it’s made harder when owners and leaders ignore their ops problem and only look at the ‘big picture’ profit margins. 
What’s more is that even if owners are looking at profit and team performance every month, they have no idea what to do, where to troubleshoot if something is ‘off’’.

This foundational element is the missing piece…

The Playbook.

Introducing...

The Playbook Planning Masterclass™
THE masterclass for setting up, executing and managing a playbook in your business. Even if you don’t think systems are for you and even if you already have one.
The Playbook Planning Masterclass™ is perfect for the business owner who is sick of spending their time circling back with their team…

In meetings... 
On Slack...
Via email...
Or in their project management tool.

You’ll get access to what’s in my head and how I’ve fundamentally set this up as the cornerstone tool in every single business I’ve worked with.

This isn’t a 40-module course…

A long drawn out process…

Or filled with everything you ‘could’ do.

I’ve isolated the ONE THING likely standing in the way to owning the company of your dreams…

Working with a team that gets results

Having time to breathe and work on your business instead of IN it.

You get exactly what you need to create a foundation for a business that stands the test of time.
  • ​Get my highly-leveraged playbook template
  • Discover how to set up your business playbook for sustainable, profitable growth
  • ​Identify your next 30 most effective standard operating procedures
  • Free your calendar of unnecessary tasks
  • ​Empower your team to GET RESULTS
"Before we worked with this team, we didn't have any processes and systems in our business. We were losing team members and clients. After working through the Operations Simplified process, my team works with me on repeatable, scaleable projects."
Camilo Parra
Founder, Clickable Impact
Here's what's included in the Playbook Planning Masterclass™
3 power-packed workshops, 3 unstoppable tools
The Playbook Planning™ Workshop

In this workshop-style masterclass you’ll learn how to set up your playbook, which departments to include, what should even go inside your playbook, how to position it in your business and make managing your business a BREEZE. 

My Perfect Week™ Workshop

In this workshop, I’ll show you how to move from freelancer to CEO. You will assess your week and eliminate the unnecessary and unfulfilling from your plate. We’re going to be tough here and make sure that your time is the most valuable to your business as possible.

The Service Blueprint™ Workshop

In this workshop, we’ll systematically break down your offerings and identify at least 30 SOP’s that will be the biggest needle-movers in your business. Then, I’ll show you how to delegate those to your team. 

BONUS#1
The Process Template™

I’ll give you the template I use to write my most effective SOP’s and the training for what to put inside every single process in your business.

BONUS#2
My First Assistant™ Trello Board

I’ll give you the Trello template I use to manage my assistant for the last 5 years.

Total Value= $3,500

Today's Price= $49

We Respect Your Privacy & Information

"Jump on this. Working with this team has lead to tremendous growth in my business. My agency made more money in the first 2 months after hiring Operations Agency than it did in the six months prior." 
Cody Burch
Founder, Red Anchor Marketing and the One Hour Funnel System
The truth is I could charge $500 or $1,000 for this workshop series and it still would be a steal.

I would typically charge $3,500 just to hear my opinion on your Ops.

I don’t say this to be arrogant, but to help you understand that I’ve assessed a lot of businesses and 9 times out of 10 their core issue is that they don’t have their playbook dialed in.

And instead of gating this information behind a long strategy session with me, I’ve decided to make it more accessible for owners to get this figured out.

So I’m making my Playbook Planning Masterclass, the accompanying templates and all the bonuses only $49.

Because I KNOW it’s going to make a difference for you if you implement it.

My Promise

This will work for you if you do the work. 

My Playbook isn’t a magic bullet. It’s a power element to any business. 

If done well, it can and will change your life.

If done poorly or left unused, it can quite literally put you out of business.

I don’t say this to scare you, I say it to orient your expectations that this is and will always be an INVESTMENT in the longevity of your business, and ultimately your legacy.

However, if you go through this masterclass, implement what you’ve learned and still aren’t happy with the information and tools I’ve provided you, I’ll issue you a full refund if the request is made within 7 days of your purchase. 

"For us creators, the word 'process' doesn't really fit into our vocabulary or expertise, but when you're growing or scaling a business beyond six-figures, they need to be part of your vocabulary. Alyson and her team helped me define my operating structure and it has been invaluable to me and my team."
Jay Wong
Founder, The Inner Changemaker
So, why do this now? 🎯

If the pandemic isn’t a wake up call for you, I don’t know what will be.

And as you’ve seen things can change and turn on a dime.

The time to figure this out is now.

Now that you have bootstrapped your business to this point.

Now that you have a team to lead.

Customers to keep.

Profit to make.

Implement this important element to your business before you waste one more minute in a meeting answering a question you’ve already answered...

Another month not knowing where your profit landed and why.

Another quarter with missed targets, projects and opportunities.

The Playbook puts you among the big business owners.


The Playbook Planning Masterclass™ Bundle
The Playbook Planning™ Workshop ($875 value)

My Perfect Week™ Workshop ($875 value)

The Service Blueprint™ Workshop ($875 value)

BONUS #1: The Process Template™ ($375 value)

BONUS#2: My First Assistant™ Trello Board ($500 value)

TOTAL VALUE= $3,500

TODAY'S PRICE= $49

We Respect Your Privacy & Information

Common Questions

How much time is required?
I did my best to include the exact information you would need to get your playbook framed, your best SOP’s written and the most time-consuming and time-wasting items off your plate. No more, no less. I didn’t include anything that would stray you from this very important element. That said, this masterclass will take you about 2 hours to complete, but the work is ongoing. I want this to be (and you should, too) a core operating element of your business.
What type of businesses is a Playbook meant for?
The short answer: every single business. If you look at the most profitable exits in history and the longest standing companies in history, they have lots of elements in common. A central location for standard operating procedures (what we call a playbook) is one of those elements. I mostly work with businesses in the online space, but this method will get results for any kind of business that uses the internet. 
Who does this not work for?
People who want to live a laptop lifestyle, not grow their business, live from month-to-month with their bills, have no quality of life and not leave a legacy. If you have no interest in either maintaining a successful, profitable business or building a business to exit, this is absolutely not for you and I wish you best of luck.
How fast will I see results?
The short answer is: today. The long one is: it depends. You'll get access to all your workshops, tools and bonuses today. If you set aside time to go through the masterclass and implement what I teach you, I don’t doubt that you will be able to get items delegated to your team in less than a day. If you sit on the information or don’t leverage it, you’ll likely be stuck in the same place and never see results even if you do purchase this core element.
What kind of support can I get if I get stuck?
You likely won’t get stuck. I’ve made these workshops very simple to follow and the exercises will help you create what you’ve probably tried creating in the past when things get overwhelming in your business. That said, if you go through everything and set up your playbook and still have questions you can send an email to hello@operationsagency.com. We check every day and would love to give you feedback on your playbook.
Is everything available immediately?
Yes. As soon as you sign up, you’ll get everything I’ve outlined on this page.
How long can I keep this?
You keep access for the life of the program.
Can I share this with a friend?
No, one person per purchase gets access to the workshops, bonuses and tools.
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